Currently, women make up less than 3% of the trades and 10% of the construction workforce overall. If twice as many women started working in the field tomorrow, the industry’s labor shortage, according to data available from the U.S. Department of Labor, would be practically wiped out. Join us in advancing women to help drive a more inclusive workforce.
THE CHALLENGE
As my first 90 days a Producer in Procore I had to complete a video production that would align with company goals and drive engagement.
THE APPROACH
Partnered with our in-house nonprofit, Women in Construction, to develop an integrated, umbrella-style campaign in collaboration with sales, marketing, and social media — Took on multiple key roles, including Content Strategist, Director, Cinematographer, Producer, and Editor, to lead the project from concept to completion leveraging internal resources.
METRICS
1510 Organic Views
Two (2) hours of Production Time | 6 Deliverables
Two (2) days of Post Production
$0 Cost with In-House Resources