Addy Award Winner and Top 5 Finalist for Doritos' Crash the Superbowl competition.
THE CHALLENGE
We had three (3) weeks to concept, film, produce, and edit a thirty (30) second spot for the 2013 Doritos' Crash the Superbowl competition
THE APPROACH
Partnered with the advertising department to develop and pitch a creative interpretation of their concept. Oversaw the full production process—casting, directing, producing, editing—and delivered a polished 30-second commercial spot.
METRICS
2.4 MILLION Organic Views
Top 5 Finalist
1 week of Pre-Production