El Gustoso - Fundraising Video
El Gustoso, a hot sauce brand, was preparing to launch its Kickstarter campaign and needed a fresh, creative take on the traditional funding video. I pitched three unique concepts, collaborated with the client to select the strongest direction, and then led the project from concept to completion. Serving as Content Strategist, Director, Cinematographer, Producer, and Editor, I leveraged internal resources to deliver a dynamic campaign video that captured the brand’s energy and inspired backers to support the launch.
4K+ Organic Views | 2 hrs of Production Time | 3 Deliverables
| 2 weeks of Post Production