BEA FURNISHINGS + CARHARTT
Partnered with Bea Furnishings and local director Jessica Carey to produce a lighthearted, lifestyle-driven social campaign for Carhartt’s new apparel line. Led concept development, direction, and execution—blending humor and everyday storytelling to reflect both brands’ bold, down-to-earth personalities. Sparking authentic engagement across platforms.
2 Filmmakers | 2 hrs of Gorilla shooting | 3 Deliverables
100K organic impressions + 800+ comments