PROCORE " The Product Drop "
Procore sought to create a recurring video series for online distribution that would showcase products in action, highlight key features, and boost audience engagement. To meet this goal, I developed an SNL-inspired format of lighthearted 1–2 minute sketches that introduced products through humor and storytelling. I conceptualized, wrote, directed, produced, and occasionally performed in each piece—crafting engaging, memorable content that humanized the brand while making its solutions feel approachable and relatable.
10K+ Organic Views | 60% more engagement | 1/2 day shoots |
1 Deliverable per month | $100 - 300 Cost for props + using In-House Resources
