Procore is a easy to use cloud-based construction management software application built for the construction industry professional. Procore has earned a spot on the Deloitte Technology Fast 500 list and named one of INC.’s 500/5000 Fastest Growing Companies.
THE CHALLENGE
Procore wanted to develop a video series for online distribution to showcase products in action, highlight key features, and drive audience engagement.
THE APPROACH
Developed a recurring, SNL-style video series featuring 1–2 minute lighthearted sketches that introduced products through humor and storytelling.
Conceptualized, wrote, directed, produced, and occasionally performed in each piece to create engaging, memorable content that humanized the brand and showcased solutions in an approachable format.
METRICS
10K+ Organic Views
60% more engagement
Half day shoots | 1 Deliverable per month
$100 - 300 Cost for props + using In-House Resources
